Published on February 11, 2014

Mayor Janice S. Mironov announced that Smashburger will be opening in Windsor Center, at the southwest corner of Route 130 South and Princeton Hightstown Road, in mid-2014. The new restaurant will occupy 2,800 square feet next to Lee’s Cleaners and Sushi King. Smashburger joins other new stores Bottom Dollar grocery, Retro Fitness and Ross Dress for Less in the revitalized and renovated Windsor Center.

Smashburger is known for its “smashed seared and seasoned to order” burgers made from certified Angus beef, along with a menu which includes grilled chicken sandwiches, fresh entrée salads, an array of signature sides including sweet potato fries and fried pickles, and hand-spun Haagen-Dazs shakes. The restaurant also offers localized burgers in each market based upon regional flavors.

Mayor Mironov stated, “Smashburger’s recognition by Forbes as one of America’s most promising companies underscores the franchise’s successful business model and strong management structure in the highly competitive casual restaurant market.” Mayor Mironov continued, “Their decision to open a new restaurant in East Windsor is further affirmation of the attractiveness of the vibrant Route 130 business corridor.” Mayor Mironov added, “We enthusiastically welcome Smashburger to East Windsor and are excited about the ongoing positive business activity and modernized attractive physical improvements at the rejuvenated Windsor Center.”

Founded in 2007 and headquartered in Denver, Colorado, Smashburger is a fast- growing international chain with more than 250 locations in 30 states and 4 countries. New Jersey locations include East Brunswick and North Brunswick. The restaurant ranked #6 on Forbes 2013 “America’s Most Promising Companies” list. The Forbes list recognizes the nation’s top 100 privately-held, high-growth companies. For more information, visit their website at www.smashburger.com.